Frankfurt am Main
Press Strategy Concept
Audi, based in Ingolstadt in Bavaria, is a German car manufacturer that has been part of the Volkswagen Group since the 1960s and is among the premium manufacturers since 2000s.
We were commissioned to design a central communication concept for Audi. This communication concept was to be put to the test by means of press communication.
In the course of a pitch we developed different designs, wich should not only carry the newly editorial content but also show the UX optimizations on the website. We used NFC chips to transmit the newly designed press kit contact- and paperless to the recipients.
ROLE UX/UI Design, Art Direction
TYPE Website, Content Hub, NFC, Pitchwin
TEAM J. Kostenzer (UX/UI Design)
A new understanding of mobility:
The car as a platform
is more than infotainment.