Y. 2016 / A. TERRITORY WEBGUERILLAS / T. CONCEPT
Kyosei Web Concept
Canon is a world-leading innovator and provider of imaging solutions. For over 60 years Canon delivered pioneering imaging technologies to their customers.
The Kyosei philosophy of canon forms the center of brand values. Kyosei means "living together and working for the common good". This philosophy is lived in the vision, goals and culture of the company.
I was tasked with conceptually transforming an extensive booklet about the corporate philosophy of Canon into a digital online experience. A special challenge was that digital elements already existed: Augmented reality videos could be activated through an mobile app by scanning the printed portraits.
My tasks: Concept, UX Design
©2018 Malik Struga, Bonn, Germany