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CANON

Kyosei
Web Concept

Canon is a world-leading innovator and provider of imaging solutions. For over 60 years Canon delivered pioneering imaging technologies to their customers.

The Kyosei philosophy of canon forms the center of brand values. Kyosei means "living together and working for the common good". This philosophy is lived in the vision, goals and culture of the company.

I was tasked with conceptually transforming an extensive booklet about the corporate philosohy of Canon into a digital online experience. A special challenge was that digital elements already existed: Augmented reality videos could be activated through an mobile app by scanning the printed portraits.

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