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TELEKOM INNOVATION LABORATORIES

Clara
Data Cockpit

Deutsche Telekom's certified "Privacy by Design" process provides a high level of protection for their customers by default. In addition to that the company advocates customer control over their personal data.

This statement was the reason for our task: How could a data hub for all stored data of a customer look like? And how can the customer be made aware of the fact that the Deutsche Telekom gives him full control over their personal data.

As a first step, we used the topic of identity to increase the customer's interest in an exciting and emotional way. The second step consisted of a concept for guiding the customer to a self-developed data cockpit, wich displays the stored data in one central location and makes it available for processing.

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